Research Plan for Big Centre TV Case Study.

Big Centre TV is Birmingham and the Black Country's latest channel. What do we think of it? What are your comments about the content, style and scheduling? What do fellow 'Brummies'think? Are they watching?
Below are ideas for constructing your Research plan based on a current provider in the TV media sector. You will need a Research Plan for next week.

Quantitative Research
Audience questionnaire

Qualitative Research
Focus Group: Programme evaluation
Interview production personnel

Primary Research
Watch programmes
Interview personnel
Vox pop

Secondary Research
Funding history
Structure of company
Remit/Ofcom conditions of licence
Transmission area

Audience Research
Viewing statistics
Demographics/profiling
Feedback

Production Research
Scheduling
Funding
Personnel
Job Roles


Contents Analysis
What are programmes about etc.....? How are they filmed?